SEO · SOUTH WALES
Found by people already looking
From £395 a month for one town, or £695 across South Wales, on thirty days notice with no minimum term. We will tell you honestly that this takes three to six months to show, which is exactly why most agencies tie you in for that long. We would rather you could leave and chose not to.
- No minimum term
- Priced by where you trade
- Reported in enquiries, not rankings
Trusted by businesses across South Wales
Pricing
What it costs
Ring three providers and ask what they charge. You will get three discovery calls and no numbers. Ours are published, excluding VAT, with out-of-scope work quoted before it starts rather than after.
See all pricesExcluding VAT, on thirty days notice. We will tell you plainly that search work takes three to six months to show, so leaving at month two wastes your money, but we are not going to tie you in to make that point for us.
The day to day
What is included
Everything below is in the monthly. There is no setup fee and no minimum term, and the audit is included at the start rather than sold separately.
An audit at the start
What is wrong now, what is worth fixing and what order to do it in. Yours to keep, and if you decide not to continue you still have it.
The technical fixes, done
Not a list emailed to your web developer. Speed, structure, titles, descriptions, the things search engines read before they read a word of your copy.
Your Google listing run properly
For a local business this is often worth more than the website. Categories, services, hours, photographs, and replies to reviews.
Pages written for real questions
Based on what people in your area actually search for, rather than the words you use internally. These two are rarely the same thing.
Reporting in enquiries
Calls, forms and emails, with rankings as supporting evidence rather than the headline. A position on a term nobody searches is a vanity metric and we will not lead with one.
Somebody who knows the business
The same person month to month, who knows what you sell and what you will not take on. Not a monthly report generated by software with a different account manager each quarter.
Nothing we would not show you
No bought links, no spun content, no tricks that work for six months and then cost you a recovery. If we would be embarrassed explaining it, we do not do it.
Being straight about it
Why we do not tie you in
Search work genuinely takes three to six months to show properly. That is not an excuse, it is how it works: changes have to be made, found, and then trusted, and none of that happens in a fortnight. Which is precisely why most agencies in this market ask for a minimum of three to six months up front.
We looked at how this is actually sold in the UK. In a sample of thirty-nine agencies publishing a price, a third imposed a minimum term, and several of those disclosed it only in the terms document rather than on the pricing page. Two advertised rolling monthly on the page while their terms specified six months.
So we sell this the way we sell everything else: thirty days, no minimum, no notice period dressed up as one. The honest consequence is that you can leave at month two having wasted your money, and we will tell you that before you start rather than after. The point of a lock-in is to stop clients leaving when it is not working, and we would rather fix the not working.
What to watch for
Four things to ask anybody selling you SEO
This is the service small businesses are most likely to have been burned on, usually by something that was technically true. Ask these of us as well.
What is the minimum term, in the contract?
Not on the pricing page. Ask to see the terms, because that is where it lives when the two disagree, and they disagree more often than you would believe.
What do you report, and against what?
If the report is rankings on terms you have never heard anybody use, it is measuring itself. Ask what it looks like reported in enquiries, and ask what the number was before they started.
Where do the links come from?
If the answer is vague, or involves buying them, that is a risk sitting on your domain rather than on theirs. It can work for a while and then cost a recovery that is far more expensive than the work ever was.
Who actually does the work?
For a small retainer, a lot of this market subcontracts offshore and marks it up. That is not automatically bad, but you should know, because it decides whether the person on the phone understands what you sell.
The honest version
When search work is the wrong spend
If your website is poor, fix that first. Search work drives people to a page that then has to convince them, and sending more people to a page that does not convince anybody is an expensive way to prove it. That is [a website job](/business/other/web-design/) and it is usually a one off rather than a monthly.
If you get all your work from one large client or from a trade network, this is probably not your next spend. We would rather say so and keep the support relationship than sell you a retainer that quietly underperforms for a year.
And if somebody has already done this badly to you, start with the audit on its own at £750. It will tell you what state you are in and whether there is damage to undo, and you can take that document to anybody. That is a deliberately easy thing to buy and a deliberately easy thing to walk away from.
Certified, not just recommending it
We hold Cyber Essentials ourselves
It would be a strange thing to sell and not hold. We take clients through the same certification, start to finish.
Questions
SEO, answered
How much does SEO cost?
From £395 a month excluding VAT for a business trading in one town, or £695 a month across South Wales, because geography is what actually drives the work. A one off audit without any ongoing commitment is £750. There is no setup fee and no minimum term.
Is there a minimum contract?
No. Thirty days notice, which is how we sell almost everything. The two exceptions are equipment spread over 36 months and a website build on a twelve month plan, and both are stated on their own pages because somebody has paid for something up front in each case. Search work is not one of them. We will tell you plainly that search work takes three to six months to show, and that leaving at month two wastes your money, but we are not going to tie you in to make that point for ourselves.
How long before we see anything?
Small things can move within weeks, particularly the Google listing for a local business. Meaningful movement on competitive terms is three to six months, and anybody promising faster is either lucky, lying, or doing something that will cost you later.
What do you report?
Enquiries, with rankings as supporting evidence. Calls, forms and emails, measured against what they were before we started, which is why we take that baseline in the first month. A ranking report with no enquiry number attached is a document about us rather than about your business.
Do you do AI visibility as well?
It is part of the same work rather than a separate product. Being cited by an AI assistant comes from the same things that make you findable in search: clear structure, direct answers to real questions, and being a source that is consistent about who you are and what you do. We build pages that answer a question properly, which serves both.
Can you do this if you did not build our site?
Yes, and most of the time we have not. We will need enough access to make technical changes, or a working relationship with whoever does. If your developer will not give access or will not act on what we find, we will tell you early, because that is the thing that quietly stops this working.
Do you buy links?
No. It still works, for a while, and then it does not, and the clean-up costs more than the work ever did. Nothing we do is anything we would not be happy explaining to you in detail, which is a reasonable test to apply to anybody doing this for you.
We cover South Wales from Pembroke and Narberth in the west to Newport in the east, and from Barry up to Brecon. On-site visits are included on the Professional and Advanced support plans, and quoted before we travel on Essential. See the towns we cover
A free review, and an honest answer
An hour of our time, on site. You get a written list of what is fine, what is risky and what is costing you money. If everything is healthy, we will tell you that and leave you to it.